Momemade was born from a need many dog owners know well. The founder, a devoted pet parent, wanted a better option for her dog, one free from grains, preservatives, and anything unnecessary. What began as a personal effort in the kitchen soon became a business rooted in care. Each treat is plant-based, allergen-friendly, and shaped with intention, guided by the same values that shaped its earliest recipes.
Momemade’s signature treats include the Peanut Butter Pumpkin and the Sweet Potato Apple Cinnamon varieties, both crafted with a short list of recognizable ingredients such as chickpea flour, pumpkin puree, sweet potato, and natural peanut butter. Designed to be gentle on sensitive stomachs and shaped into hearts and bones, the treats reflect the same simplicity and care that define the brand itself. Each one is intentionally limited to just what is needed, offering a wholesome alternative to mass-produced options.
In the beginning, Momemade relied on kraft paper bags with clear windows. The packaging was familiar and easy to use and served its purpose, but as the business grew, so did the need for something that better expressed the character of the brand, something that could quietly carry the story forward and reflect the values behind the product.
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That conversation led to a collaboration with Enviro Flex Pack.
Our first step was to understand the product and the audience it served, so we sent compostable stand-up pouch samples in different sizes for Momemade to test. The feedback was clear. The pouch needed to feel natural in the hand, include a resealable zipper to maintain freshness, and a hang hole for easy display in small retail environments.
But packaging is never only about function. Momemade had a vision for how it should look and feel. The goal was a soft black surface with the texture of a chalkboard, something warm and handmade. Together we explored materials and printing methods until the right balance was found. The chalk effect was recreated on white kraft paper, resulting in a matte finish that felt both familiar and refined.
The result is packaging that holds more than product. It holds intention. It is compostable, well-structured, and thoughtfully designed, reflecting the quiet clarity that defines the Momemade brand.
Today, when someone picks up a pouch of Momemade treats, they are engaging with more than a snack. They are experiencing the result of countless thoughtful choices. From ingredients to printing technique, everything about the product communicates care.
At Enviro Flex Pack, we are honored to have helped bring that story into form through packaging that supports both the message and the mission.


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